People Corporation expands health and wellness offerings with acquisition of BestLifeRewarded® Innovations

People Corporation (the “Company”), a leading Canadian provider of health, wealth, and human resource solutions, is excited to announce that BestLifeRewarded® Innovations (“BLRI”) has joined the People Corporation group of companies.


Since its founding in 2010, BLRI has improved the health of Canadians by providing Canada’s leading comprehensive digital wellness engagement solution. Organizations that implement BLRI’s corporate wellness programs have seen unprecedented and sustained engagement, and significant improvements in overall team member well-being. Through a small steps approach that rewards participants for their efforts and outcomes, members see real-time progress towards achieving their health and wellness goals. BLRI’s platform has been recognized globally for its evidence-informed innovation in health behaviour change.

The plug-and-play nature of BLRI, the ability to customize, and the comprehensive reporting and analytics portal create a seamless integration experience, making it a popular choice for HR professionals and organizational leaders.

BLRI’s co-founders, Cynthia Hastings-James and Susanne Cookson, along with their team, support over 12,000 Canadian companies and nearly four million Canadians.

“People Corporation and BLRI share a common commitment to improving the lives of working Canadians including their overall health and well-being. This partnership adds the member engagement component to our broad suite of solutions through a vast national network of consulting teams and advisor partners,” commented Laurie Goldberg, CEO of People Corporation.  “BLRI joining People Corporation adds to our scale and capability and significantly extends our health and wellness solutions. We’re excited to welcome Cynthia, Susanne, and the entire BLRI team into the People Corporation family.”

"We are very pleased to be a part of People Corporation," said Cynthia Hastings-James, co-founder of BLRI. "Our organizations coming together is recognition of the success that BestLifeRewarded has achieved and our strong track record as an industry leader in wellness programming. With People Corporation, BestLifeRewarded will be able to continue to build our industry-leading platform, offer a more robust range of services and solutions to our clients, and continue to help Canadians improve their physical, financial, and mental well-being."

"Joining People Corporation is an excellent opportunity for BLRI's clients, members, and employees," added Susanne Cookson, co-founder of BLRI. "People Corporation's expertise and services are strategically additive to our current offering and will further broaden and diversify our operations. We are excited to be part of the People Corporation family as we work together to improve Canadians’ health."

About People Corporation:

People is a leading independent national provider of group benefits, group retirement and human resource solutions. With over 1,500 talented employees operating through 40 offices across Canada, we serve organizations from coast to coast, enabled by proprietary digital platforms and solutions. Our industry and subject matter experts deliver uniquely valuable insights while customizing our innovative suite of services to the specific needs of each client. Whatever your sector, whatever your scale, putting our expertise and proven track record to work will make a difference to your people and your bottom line.

For more information, please contact:

Media: Laurie Goldberg
Phone: 204-940-3929

M&A: Paul Asmundson
Phone: 204-940-3908