People Corporation’s brand evolution reflects a renewed commitment to collaboration, client success, and purpose

People Corporation announced a refreshed brand identity and the launch of its new website, reaffirming the organization’s mission to empower the potential of people through collaboration, care, and client-centric innovation. 

“Our refreshed brand reflects who we are - from our corporate culture to our commitment to our clients, empowering them with solutions designed to help people thrive,” said Brevan Canning, Chief Executive Officer.

A Brand Rooted in Purpose and People 

At the heart of this refresh is a renewed commitment to People Corporation’s core values: Client-Centric, Solutions-Oriented, Collaborative, Future-Forward, Caring, and Accountable. These values form the foundation of the company’s brand philosophy, reinforcing its belief that success begins with people. 

Over the past year, People Corporation engaged employees, clients, and leaders across Canada to help shape its refreshed identity. Three key themes emerged: empowering people, delivering tailored solutions, and fostering community connection. The result is a brand that authentically reflects the diversity of People Corporation’s clients and the communities it serves. 

People 2.0: A Fresh Look and Feel 

The refreshed identity, inspired by a woven tapestry, symbolizes the company’s broad suite of solutions and the many layers of expertise that define People Corporation. The new visual and verbal identity is lighter, fresher, and more human, designed to highlight the “People” behind the Corporation. 

“Highlighting the people behind People Corporation reflects who we truly are,” said Canning. “This refresh represents the next step in our growth and our unwavering focus on client and community impact.”

A New Website, Built for People 

Rebuilt from the ground up, the new website delivers a simplified, intuitive experience that reflects the refreshed brand. With streamlined navigation, modern design, and clear, authentic messaging, it brings People Corporation’s personality and values to life. 

Every page reinforces the company’s commitment to putting people first, delivering solutions that work, and building for the future. 

About People Corporation 

At People Corporation, we exist to empower the potential of people. With a commitment to providing exceptional client care, delivering impactful solutions, and accountability, we create great experiences that make a difference for our client communities. We’re redefining group insurance by challenging convention, providing dynamic and flexible group benefit, wealth, wellness, disability, human resource, and personal and casualty solutions. We work with a broad range of clients from small businesses to large corporations to students, unions, and associations. With offices across Canada, each led by a team of experts and backed by the resources of a national organization, we’re shaping the future of group insurance and employee well-being.